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Faces of Fatherhood, Inc. TeamDad.com is a national 501(c)(3) non-profit organization that develops, produces and distributes quality, inexpensive fatherhood materials to dads. Our primary focus is to gently get dads and father figures to understand the importance of their fatherhood role and provide them with ideas, suggestions and easy-to-do activities for them to better “connect” with their children. We do this in the form of an annual Faces of Fatherhood Calendar and a TeamDad Father Friendly Resource Guide. Research shows dads have a unique role in child development, yet most aren’t aware of this, and are spending less and less time with their children. Many are working longer hours, providing more FOR their family and children, thus spending less time WITH them. Others simply don’t make the time available, for a variety of reasons. Our materials provide the facts and suggestions for dads to know and use, so they can start to spend more time with their children. We are NOT religious based, ethnic focused, socio-economic slanted or geographically limited as dads and children span every imaginable group. Plus, we DON’T ask Dads to volunteer or badger them for donations, as we simply want them to read and apply our helpful suggestions. That’s it. Our distribution goal is to understand and match a company’s male target audiences and programs to our existing distribution programs and have them fund whatever they can in order to freely get our materials in the hands of dads. And, with our ability to reach dads through channels many companies don’t consider, and our ability to inexpensively customize both items with their corporate message and logo, it proves to be quite a useful and inexpensive marketing tool while helping children, mothers, fathers and communities. Partial List of Faces of Fatherhood, Inc. Materials Distribution ProgramsThere are many ways companies, government offices & organizations use our materials to reach dads and father figures. We have no minimum or maximum corporate donation requirements. The demand is huge, and we go as far as our funds allow. Here are some of our programs: · Newborn Delivery Hospitals – Placed in Mom’s “sample items or goodie bag” at the time Mom & child are picked up by Dad to go home from the delivery hospital. · Corporations - Distributing calendars to their employees at Christmas, inserting a Resource Guide in employee payroll envelopes, in-packing Resource Guides or Calendars in the products they retail such as fishing tackle boxes, board games, inside packets of fun runs/marathons, in auto race event and radio station live remote goodie bags, etc. · Sales organizations – Those wanting to demonstrate their care & support of a good cause, in a unique manner, for use in their mail contact with their customers & prospects (insurance, financial, real estate, etc.). · Lamaze classes – Given to Dads during one of their classes. This is the time when Dads seem to be the most concerned as to whether they will become a good father, and is often the only significant dad-focused (versus parent-focused) material dads receive during pregnancy. · Head Start Offices – Many are using Federal Fatherhood Funds to obtain what they can from us, but their need is 20-fold what their funding allows. · Family Counselors – Given to dads (and to moms to give to dads & their child’s father figures) in appropriate cases involving parent/child situations. · School Districts (First Day Programs, Report Card Pick-up, PTA Fundraisers, etc.) – One school district distributed 110,000 during a 2001 Report Card Pick-up program. Others use it as a fundraiser, especially if it is donated by a local corporation. Any school district in America could do this if supplied with these materials. · Fatherhood Organizations, Family Service Organizations, Civic groups (Rotary), school counselors, etc. – A natural fit, but many are nonprofit and can’t afford to buy the materials. TeamDad sends many a complimentary supply for use in their mailings, meetings, conventions and local community booth displays. · YMCAs, Boy/Girl Scouts, Campfire USA, Big Brothers/Big Sisters, etc. – A perfect fit for all of these types of organizations as they have very close mission statements. Most agree TeamDad is providing an inexpensive, quality resource they don’t have the time, manpower or focus to develop. · Governmental (local, state and national) departments & offices, judges & courts - Groups that “touch” parents, children and schools. This ranges from local candidates using the materials as part of their election platform, to Mayors, State Representatives & Senators encouraging their departments to use them, to judges requiring incarcerated or probation dads to prove they did 6 or more TeamDad suggestions each month as a parole requirement.
The Faces of Fatherhood Calendar, which has annually won awards from the National Calendar Marketing Association since its creation, is tastefully executed to communicate the bond a child feels with Dad or the father figure in their life. It features heart-warming essays from over 300,000 Kindergarten - 12th grade essays received from students competing in What My Father Means to Me national essay contests. This calendar, and the TeamDad Father Friendly Resource Guide, provides over 200 quick-read, easy-to-do activities and ideas for fathers and father figures to become more "connected" with their children. Every Calendar includes the TeamDad Father Friendly Resource Guide pullout pamphlet.
This specially-developed 16-panel Resource Guide contains suggestions and ideas under 14 individual topics (such as Fathers in Education and About Raising Daughters/Sons), with internet links and contact points to over 60 caring government, social and private organizations and groups that will provide more in-depth assistance on those topics. The Resource Guide is also available separately, even designed as a self-mailer, to allow its timeless information to be distributed throughout the year. Both the Calendar & Resource Guide have various spaces available for customizing with a sponsoring company’s or organization’s own message, logo and charitable program overview, if they choose to do so, which provides more support for using our materials. Our program is simple and addresses a huge void. Last
year, we distributed 500,000 Calendars; 800,000 Resource Guides. There is
a demand for over 5 million each year. We go as far as our funds allow. Plus, since we can customize our materials with logos and consumer or corporate messages, their recipients know who to thank for the materials. While a small portion of some of our distribution channels shun the promotion of corporate messages, most allow it because of the public service benefit of the materials and the way in which it is presented. It’s truly win-win-win all the way around. Any funding you can provide, or any funding source you can direct us to will be greatly appreciated, and will help the children, dads, moms and communities we are able to touch. I encourage you to forward this to other corporate, HR and Marketing/Brand Manager personnel to allow them to determine if they can put our material to effective use. We are only looking to get this into distribution so it can help dads better connect with their children. Thanks, and I look forward to hearing from you. Bear Ferguson Email: bear [at] teamdad [dot] com |
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